I led the brand development for Never in Reverse, a podcast hosted by Jeremy Axel and Doug Cox. The show is built on a foundation of genuine, unfiltered conversations filled with humor, friendly banter, and meaningful insights. Drawing from influences like Joe Rogan, Smartless, and This Past Weekend with Theo Von, I crafted a brand identity that highlights the hosts' organic chemistry and their commitment to community, hard work, and self-reflection.
My approach focused on creating a visual and narrative style that mirrors the show’s no-nonsense, resilient spirit. From developing a logo that embodies forward motion to designing promotional materials that resonate with the podcast’s ethos of embracing life's challenges, my work ensured the brand connected deeply with its target audience.
