As the brand designer for Never Touchin Grass, a streaming channel dedicated to Call of Duty Zombies gameplay, I crafted a visually engaging identity that merges retro-futuristic aesthetics with modern streaming culture. I developed a neon purple and green color palette to evoke the high-energy, supernatural theme of zombie gameplay, and designed custom typography with dripping, slime-like effects and subtle grassy accents to convey the brand’s playful, edgy tone. Incorporating an '80s-inspired grid background and pixelated text elements, I ensured the brand resonated with both nostalgic and contemporary gaming audiences. This cohesive visual system, adaptable for streaming overlays, banners, and social media, was designed to capture attention, establish immediate recognition, and foster a strong, loyal community within the gaming space.
