For The Upgraded Points Podcast, I developed the complete visual identity from the ground up. This included designing the logo, defining a flexible color system, and creating consistent episode artwork and title cards that reflect the show’s focus on travel strategy and rewards. I built a visual system that extends across YouTube, Spotify, and supporting digital platforms, ensuring clarity, cohesion, and brand recognition at every touchpoint. The end result is a polished, scalable brand that helps the show speak with confidence and connect with a growing audience.
