For the In The Money podcast, hosted by Amber Kanwar, I created a complete visual identity to convey both professionalism and approachability in the world of finance. As one of Canada's most recognized business journalists, Amber's podcast brings actionable investment ideas from top money managers, aimed at helping listeners make informed, profitable decisions. The challenge was to balance the technical nature of finance with a modern, accessible aesthetic that would appeal to both seasoned investors and newcomers.
The deliverables included a sleek logo, a refined color palette, modern typography, and engaging social media and podcast cover art. These elements were designed to evoke trust and confidence while maintaining a welcoming tone for a broad audience. By crafting these visual assets, I helped position the podcast as a trusted source of financial advice, contributing to its growing appeal among retail investors.
